Locations Services

Partnership Spotlight: Buffalo Sabres Learn to Play Winter Sessions

WellNow is passionate about keeping kids and families active and healthy, and we’re intensely passionate (and a bit competitive) about the sports teams we love in the communities we serve. That’s why we were thrilled to have the opportunity to sponsor the Buffalo Sabres Learn to Play Winter Sessions, a program that inspires kids and provides a unique opportunity for more families to get involved in the hockey community.

Learn to Play is a fun and interactive program that provides first-time participants, ages four through nine, with free head-to-toe equipment, and – for a small program fee – instruction and coaching to help them develop the skills they need to help them succeed both on and off the ice. This year, we were excited to see players, coaches and families staying safe while wearing WellNow branded masks.

WellNow initially partnered with the Buffalo Sabres in 2019, and in 2020 we expanded the relationship to make an even bigger impact in Western New York and beyond. In addition to sponsoring Learn to Play, WellNow also supports the Buffalo Sabres’s Holiday Angels donation program, which helps Buffalo-area families in need. We love working with the Sabres and making a difference in Western New York, and in the hopefully-not-too-distant future, we can’t wait to support an in-arena open skate celebration for the players and their families, once events are given the green light to resume! We’ve been especially excited to see the growing number of female hockey players involved in the program. Out of more than 600 participants in the program this year, 22.6% are female, placing the program among the top clubs in the NHL for female participation. This Women’s History Month (and every month), we’re in awe of the passion, skill and dedication that these young women show on and off the ice. Check it out in the video below:

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